Raising money
Warm intro
A warm intro is when someone an investor already knows and trusts introduces you to them, instead of you sending a cold email.
Also called warm introduction
Looking this up for a class, a job, or something you want to build? If it is the last one, nommi reads your idea before you spend months on it.
Part of the introducer's credibility carries over to you, so your message gets read with more attention. No rule says an investor needs one before taking a meeting. It works because it changes how your note is read. The best introducers know the investor well and can say something specific about you.
When this shows up
Example, not a real founder: you send your deck to a list of investors and hear nothing back. A founder you helped last year knows one of those investors personally and offers to forward a short note about you.
What to do next
Write a short note about your company that an introducer can forward as it is. Then ask one person who knows your target investor to send it.
Questions founders ask
What is a warm introduction? An introduction to an investor from someone they already know and trust, instead of a cold email from you. That person can say why you are worth a reply.
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