the whole bench
your goal. the bench serves bothIdea to exit. Or idea to income.
- Is it real?building what nobody wantedroughly here
- What do I build?scoping past the pointroughly here
- Who finds it?silence after launchroughly here
- Will they pay?undercharging on a guessroughly here
- Keep going?not knowing what is actually stuckroughly here
- exitraise, scale, sellroughly hereincomerun it, keep it, own itroughly here
Every founder meets these five questions. Only the ending differs, which is why the line above names two. Nothing below is locked to a step, so start anywhere: what carries between tools is your own context, and what one read learns the next already knows.
