Growing
Pricing Fixer
You picked a number and hoped. Here is what to charge, and why.
A number with reasons. Tiers, anchors, psychology.
What you get
- what you get
- Describe what you sell and who buys it. Get a tier structure with a price model that matches how the product is actually used, a number on each tier, and the risks in that shape with the evidence behind each one and what to do about it.
Try it with real input
example input, real run“AI writing tool that rewrites marketing copy in a brand voice. Live, free today. Three known competitors, cheapest at a few dollars a month. Founder oscillating between charging twenty-nine and forty-nine, scared of picking wrong.”
You are not scared of the number, you are scared of the anchor. Three competitors and the cheapest at a few dollars has quietly become your ceiling, so twenty-nine already feels brave and forty-nine feels reckless. That few-dollars price is someone else's race to the bottom, not the value of rewriting a business's...
see the full Pricing Fixer run →FAQ
Should I just copy my competitors' pricing?
No, but you should know it. Competitor prices are anchors your buyer already carries, so they calibrate the recommendation. Pricing from value beats pricing from imitation because your competitor's price encodes their costs and their fear, not your buyer's willingness to pay.
Is freemium a way to avoid picking a price?
It is a way to postpone picking one, and the bill arrives later as a conversion problem. Free tiers are a distribution tactic, not a pricing strategy. You still need a paid number that reflects value, or the free tier becomes the product.
What if my product is too early to charge for?
If someone uses it to get real work done, it is not too early. Charging is the most honest validation signal available. A product that cannot survive a price is sending you information no survey will.
slower, measured. Experienced developers using AI believed it made them 20% faster.
METR randomised trial, 16 experienced developers, 246 tasks, July 2025
Get the read, and the next move. Run Pricing Fixer.
Run Pricing Fixer →start free · no card · the read in minutes